SIXTH ANNUAL FULL CIRCLE BEVERAGE CONFERENCE

LIVE @ HOME! OCT 27 - NOV 19, 2020

Full Circle Beverage Conference is a unique program that draws 100 top buyers from all over the country. While COVID-19 has resulted in our decision to postpone gathering in person until 2021, our programming will now be brought to you Live @ Home! This smaller online program will still include curated, Master Sommelier-led seminars while providing attendees with the opportunity to taste the featured wines, delivered in an efficient, streamlined manner by our sister company Master the World. Register before October 10 if you would like to apply to receive these wine kits to taste along during each session. Interested in participating as a sponsor? Email sommelier@fullcirclewinesolutions.com for more information. 

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RESULTS FROM THE 5TH ANNUAL FULL CIRCLE BEVERAGE CONFERENCE

September 4-6, 2019 in Chicago, IL

• 100 elite conference delegates included buyers from Cost Plus World Market (CA), Vino Volo (CO), Bourbon Steak at the Four Seasons (DC), Darden Restaurants (FL), Joe's Seafood, Prime Steak & Stone Crab (IL), Bellagio Hotel (NV), Del Frisco's Restaurant Group (TX), Urban Grape (MA), Commander's Palace (LA), and Kroger Company (TX).

• A compelling series of master classes were led by an esteemed team of Master Sommeliers: Evan Goldstein, John Szabo, Madeline Triffon, Peter Granoff, Keith Goldston, Tim Gaiser, and Alpana Singh. 

• Over 500 trade, media, and consumers attended the Around the World walkabout tasting where over 70 sponsors showcased their products.

• 2,719 sales leads were generated over the course of 12 Master Classes, 6 Luncheons and 4 Breakout Sessions.

• Full Circle Beverage Conference is committed to delivering quality content: delegates strongly agreed the conference enhanced their knowledge as demonstrated by the extremely high score of 4.9 out of 5 points in the program evaluation. 

• Delegates thoroughly enjoyed the conference and would unanimously recommend it to their peers with a perfect score of 5.0 out of 5 points. 

• #FullCircleBevCon tagged in over 74,833 Twitter impressions and 132 Instagram posts with over 3,443 interactions. 

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BACKGROUND

When Master Sommelier Evan Goldstein published “Wines of South America: The Essential Guide”, Full Circle launched the first-ever South American Conference in 2015. Master Sommelier Evan Goldstein developed a compelling series of master classes featuring South American wines, while Master Sommelier and Master of Wine Doug Frost ran the spirits program, along with Master Mixologist Dale DeGroff, featuring Cachaça, Pisco, and Singani. The first three-day conference was held in NYC and was attended by 50 hand-picked journalists, wine buyers, retailers, sommeliers and beverage directors from NY, CA, TX, IL, DC, MA and FL. Additionally, there were more than 600 people who attended two large-scale tastings for trade, media and consumers.

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